Target Markets

We hit a bit of a bump-in-the-road this week, which was a little disappointing considering we had been progressing so quickly. We were unable to contact the professor we had been talking to about our patent, which pushed back all our plans to discuss our business model ideas and questions about the product with him. Instead, we opted to work more on the customer side and began to develop a survey to send out to our target customer profile. We also worked a bit more on our value proposition-which Rick and Tal had said was already pretty good and would just need minor edits- to perfect it. Overall, I think our group is doing quite well and we seem to be a bit ahead of the rest of the class. Hopefully this week doesn't push us back too much.